In this article you will learn more about the Semantic module and how it works.
The Semantic module is a tool that, aided by artificial intelligence, can detect the sentiment of the comments received through the surveys (Onsite and FollowUp) and the reviews received in the Online module.
Along with detecting the sentiment, Semantico will also be able to detect the area or theme that is related to the comment, so the hotel will be able to know what its strong and weak areas are.
Different indicators are measured in Semantico:
Total Comments
Analysed Comments:
This indicator will show the total number of comments analyzed in the period, you will also be able to see where they come from (Onsite, FollowUp and/or Online).
Total Mentions:
Within a comment, different mentions can be found, by this we mean the themes detected. The same comment may contain mentions about breakfast, swimming pool, stay, etc. and these mentions may be positive or negative.
Semantic Index
This is the percentage of positive mentions out of the total number of mentions.
An average Semantic Index is 79%, an acceptable one is 88% and an outstanding one is 93%.
Comment Index
Corresponds to the percentage of perfect comments over the total number of comments.
A perfect comment is one that has 100% positive mentions, an imperfect comment can have both positive and negative mentions.
Ranking Themes/Areas
In this ranking you will find the Themes/Areas that are most repeated in the analyzed comments.
A Theme is an element that is repeated in the comments and that is associated with an Area of the hotel industry.
