In this article we explain how our Online Reputation Index is calculated.
The Online Reputation Index (ORI) is an exclusive indicator for myHotel clients, which collects data from thousands of hotels in Latin America from online travel agencies and web review platforms. This score evaluates the reputation of each hotel, allows comparisons with the competition and analyzes the management of the online guest experience in the Latin American hotel industry.
How is IRO measured?
The IRO is a weighted average of the average rating on OTAs, coverage and the number of reviews your guests have generated. It gives as a result from 0 to 100%.
Below is an example to calculate the IRO by its three dimensions: Qualification, Coverage and Reviews.
Qualification Calculation: Represents 50% in the calculation of the IRO.
(Qualification period / Maximum achievable qualification)
Example:
Coverage Calculation: Represents 30% of the IRO calculation.
The response to detractors has the highest weight in the calculation.
Example:
Calculation of Reviews: Represents 20% in the calculation of the IRO.
Example:
You are now ready to rectify the data provided by Fidelity Suite in the Online Reputation Index calculations.
Performing these calculations requires attention to detail, methodological rigor and critical analysis of the data. However, the effort invested is worthwhile, as it provides valuable information to improve the quality of the service offered by the hotel and enhance its reputation in the market.