--- title: Tips for Capturing Guest Emails description:   Obtaining your guest's email is a must these days. It's the way to stay in contact with them, get to know them, receive their feedback, and build loyalty so they return directly to your hotel. Befor --- [Skip to content](https://soporte.myhotel.cl/en/base-conocimientos/tips-for-capturing-guest-emails#main-content) - [English](https://soporte.myhotel.cl/en/base-conocimientos/tips-for-capturing-guest-emails) - [Español](https://soporte.myhotel.cl/es/base-conocimientos/consejos-para-captar-los-correos-de-tus-huéspedes) - [Português - Brasil](https://soporte.myhotel.cl/pt-br/base-conocimientos/dicas-para-captar-os-e-mails-dos-seus-hóspedes) English Show submenu for translations ![](https://soporte.myhotel.cl/hs-fs/hubfs/Logo%20myhotel%20a%20color.png?width=399&height=100&name=Logo%20myhotel%20a%20color.png) - Products Show submenu for Products - [Guest Satisfaction Surveys](https://www.myhotel.cl/en/guest-satisfaction-surveys-for-hotels/) - [Online Reputation Management](https://www.myhotel.cl/en/hotel-reputation-management/) - [Auto Case Management](https://www.myhotel.cl/en/auto-case-management-for-hotels/) - [Virtual Assistant](https://www.myhotel.cl/en/ai-virtual-assistant-for-hotels/) - Company Show submenu for Company - [About Us](https://www.myhotel.cl/en/about-us/) - [Succes Stories](https://www.myhotel.cl/en/clients/) - [Referral Program](https://www.myhotel.cl/en/referral-program/) - [Partnerships](https://www.myhotel.cl/en/partnership-en/) - [Work with us](https://www.myhotel.cl/en/jobs/) - Resources Show submenu for Resources - [eBooks](https://www.myhotel.cl/en/ebooks/) - [Blog](https://www.myhotel.cl/en/blog-3/) Open main navigation Close main navigation - Products Show submenu for Products - [Guest Satisfaction Surveys](https://www.myhotel.cl/en/guest-satisfaction-surveys-for-hotels/) - [Online Reputation Management](https://www.myhotel.cl/en/hotel-reputation-management/) - [Auto Case Management](https://www.myhotel.cl/en/auto-case-management-for-hotels/) - [Virtual Assistant](https://www.myhotel.cl/en/ai-virtual-assistant-for-hotels/) - Company Show submenu for Company - [About Us](https://www.myhotel.cl/en/about-us/) - [Succes Stories](https://www.myhotel.cl/en/clients/) - [Referral Program](https://www.myhotel.cl/en/referral-program/) - [Partnerships](https://www.myhotel.cl/en/partnership-en/) - [Work with us](https://www.myhotel.cl/en/jobs/) - Resources Show submenu for Resources - [eBooks](https://www.myhotel.cl/en/ebooks/) - [Blog](https://www.myhotel.cl/en/blog-3/) - - [English](https://soporte.myhotel.cl/en/base-conocimientos/tips-for-capturing-guest-emails) - [Español](https://soporte.myhotel.cl/es/base-conocimientos/consejos-para-captar-los-correos-de-tus-huéspedes) - [Português - Brasil](https://soporte.myhotel.cl/pt-br/base-conocimientos/dicas-para-captar-os-e-mails-dos-seus-hóspedes) English Show submenu for translations - [Go to my account](https://fidelity.myhotel.cl/login) [Go to my account](https://fidelity.myhotel.cl/login) How can we help you today? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://soporte.myhotel.cl/en/base-conocimientos?hsLang=en) 2. [Guides](https://soporte.myhotel.cl/en/base-conocimientos/guides?hsLang=en) 3. [Digital Marketing for hotels](https://soporte.myhotel.cl/en/base-conocimientos/guides?hsLang=en#digital-marketing-for-hotels) # Tips for Capturing Guest Emails ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-04-18-1474-PM.png?width=647&height=396&name=image-png-Jun-26-2025-08-04-18-1474-PM.png)   Obtaining your guest's email is a **must** these days. It's the way to stay in contact with them, get to know them, receive their feedback, and build loyalty so they return directly to your hotel. Before sharing some recommendations on email capture, it's important to know that the **valid email rate** refers to guests entered into your PMS with an existing, non-bouncing email address. A valid email rate **above 70% is excellent**, **between 50% and 70% is good**, **40% to 50% is fair**, **30% to 40% is poor, and below 30% is very poor**. Below, we offer some tips so you can capture your guests' emails and maintain your email rate percentage.   ### ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-05-58-7521-PM.png?width=166&height=178&name=image-png-Jun-26-2025-08-05-58-7521-PM.png) ### Your Team   It's important that all members of your team are aligned with the same goal: **capturing valid guest emails**. That's why effective internal team communication is essential. 1. **The booking**: This is the first contact with your guest – don't waste it! Ensure that for every phone reservation, the email is requested as a **mandatory requirement**. 2. **Communicate the purpose**: Inform your guests *why* you are requesting their email: to improve the quality of service. 3. **Explain to your team**: It's important for them to know the purpose of capturing emails so they are motivated to do so. 4. **Incentives**: Consider offering incentives to your team; remember, they don't necessarily have to be monetary.     ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-25-24-2791-PM.png?width=161&height=151&name=image-png-Jun-26-2025-08-25-24-2791-PM.png) ### Your Guests   It's very useful to **offer a benefit in exchange for the email address**, something that motivates the guest to provide their information. Use direct communication, and if the guest doesn't want to confirm their email during check-in: 1. Offer to send the **electronic invoice** to their email. 2. Provide the option to send **tourist information** about the area where your hotel is located to their email. 3. Create a **contest** offering discounts or benefits in exchange for their email. 4. Offer a **complimentary welcome beverage** in exchange for their email.     ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-33-59-3278-PM.png?width=150&height=134&name=image-png-Jun-26-2025-08-33-59-3278-PM.png) ### Third Parties   ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-34-36-8292-PM.png?width=135&height=128&name=image-png-Jun-26-2025-08-34-36-8292-PM.png) **Wi-Fi**: A good way to capture emails and improve internet quality is to have a **captive portal**. When guests want to access the network, they must enter their email address and room number or last name. You can then ask the portal provider to give you that data.   ![](https://soporte.myhotel.cl/hs-fs/hubfs/image-png-Jun-26-2025-08-34-57-7660-PM.png?width=137&height=125&name=image-png-Jun-26-2025-08-34-57-7660-PM.png) **Travel Agencies**: Maintaining a good relationship with travel agencies has multiple benefits. Communicate with them and request your guests' email addresses.     There's no single formula for email capture; rather, it's a process that requires **constant monitoring** to find the best way that adapts to your reality. 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